Joe Rocco is a night club owner on Coney Island and absolutely attracted to his star Kate Farley (Betty Grable). He's doing alright for himself until con-man and old friend Eddie Johnson (George Montgomery) weasels himself into a job as essentially Kate's publicist. He tries to soften her image and styles her in more glamorous clothes. Over time, Eddie spends even more time with her. Rocco is getting worried, eventually finding out the two are in love with each other.
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